Good coffee says, Don’t play with bad coffee. Don’t bother. Good coffee asks, Why? Seriously? You’ve tasted me. You’re still sipping with Folgers? Good coffee looks at you slyly and says, You think that freshly-sealed guarantee actually means something? Well it doesn’t.
Good coffee is like a world where the Titanic didn’t sink. It’s the world where Eve left the forbidden fruit alone. Oddly, it was the coffee cherry that Eve plucked from the Garden, the fruit that angered the Gardener. Good coffee says, Bet you didn’t know that.
Good coffee recycles. Good coffee rides public transit.
Good coffee tastes like sweet earth. Not dirt, it says, but the spirit of the earth. Good coffee says, That stuff you drink in diners and gas stations, that stuff you dispense from a machine by button-press, is comparable to dirt. Believe me. I’ve seen those factories.
You go on a date with Good Coffee, it holds doors open for you. Even if you’re just friends. It splits the bill but insists on covering the tip. Good Coffee comes from humble beginnings. It supports a charity. It dabbles in amateur watercolors. Likes museums.
Good coffee is touched by the farmer. It is the farm. It carries the essence of human touch, the itchy fabric of the burlap sack, the chilled echo of a shipping crate on an ocean liner, the warm energy of a coffee-shop roasting room, a snowball of heart and soul that drips perfectly extracted through an Italian machine into a pre-warmed porcelain mug.
Good coffee is never late. Good coffee is breakfast in bed. It’s paid vacation, beautiful sunsets, and the feeling of a really soft cat. Good coffee tastes like buy one get one free. It’s sweet as a bird song, bold as a wolf’s cry.
It builds your confidence. It would take a bullet for you.
It does things to water you’ll never quite understand, and the barista can draw a supernova on your latte foam with a witchcraft that continuously baffles. Good coffee is mysterious, and you like that. Good coffee says, I’ll tell you some things you’ll never forget.
Good coffee is you sitting around a campfire with your best friends. It’s a surprise birthday party even though it’s not your birthday. Oh, and all your debts have been forgiven from every institution. You’re welcome.
Good coffee gives you compliments like, You’re a really spectacular person. Has anyone ever told you that? No, I mean it. Someone like you deserves nothing but the best. Good coffee never lies.
Imagine the smooth welcome swallow of a freshwater stream after wandering the desert for weeks. That’s Good Coffee.
Imagine going to the ATM and finding five extra zeroes on your account balance. That’s Good Coffee.
We belong together, says Good Coffee, with that smile you can’t help but love. I am a drink of ancient history. I am untapped energy. I carry knowledge of the planet and I want to share it with you.
Take a sip.
You’ll never be the same.